Fortune Diamond


Galaxy, Macau, China

Concept Design | Schematic Design | Design Development | Fabrication | Installation | Production

The design intent of the Fortune Diamond was to create a branded gateway attraction, embodying the themes of good fortune and opulence that would offer a spectacular welcoming experience for the guests.

The Fortune Diamond’s success as a branding icon is evidenced by its ubiquity in Galaxy marketing—on their web site, on the side of busses, in airline magazines, and railway terminals.

It is a favorite photo-op for guests and provides additional stealth marketing through social media and YouTube.